This article highlights the essential ecommerce mobile app features that users expect. It is important to note that while this feature list is extensive, including all of them is not necessary for the success of your mobile shopping app.
Instead, it is recommended to start the development of your eCommerce app with a Minimum Viable Product (MVP) that focuses on the core features. By doing so, you can test your app in the market and gather valuable user feedback, which will guide the further development of your product.
According to statistics, retailers with shopping apps now see the majority of ecommerce sales from mobile.
How will your business and users benefit from these top eCommerce app features?
In general, your eCommerce app should be equipped with features that facilitate the buyer’s journey, provide a great user experience (UX), and ensure a smooth and easy purchasing process.
Ultimately, every feature of your mobile shopping app should contribute to its main objective: increasing sales, fostering customer loyalty, and giving your business a competitive advantage necessary for its success.
Here are the Top eCommerce Mobile App Features to Look for
1. Seamless Login & Registration
Improve the login process of your app by simplifying registration forms, enabling customers to use their email addresses as their login credentials, and providing the option to log in through external accounts like Facebook or Google, or using a personal passcode. You can increase the conversion rate and boost the sales volume by making access easier.
Benefit: Users can start using the app without the need to fill in extensive amounts of data. This streamlined entry point significantly enhances the accessibility of a mobile online store.
2. Intuitive Product Filtering and Sorting
To cater to a diverse range of products, it is essential to incorporate efficient sorting and filtering options. By minimizing the steps required for customers to find their desired products, you can boost sales and provide a positive user experience. This, in turn, fosters brand loyalty among users.
Benefit: With this feature, users can swiftly discover the products they are interested in without the need to browse through your entire product catalog.
3. Comprehensive Product Descriptions
One might think that including lengthy and detailed product descriptions in e-commerce mobile apps is unnecessary.
After all, users are more likely to be interested in viewing item pictures, right? And who has the time to read long paragraphs of text on their smartphones anyway? However, whether on mobile or desktop, product descriptions hold significant importance.
By offering customers comprehensive product information, you can minimize the risk of product returns, impulsive purchasing decisions, and customer dissatisfaction.
Benefit: Streamline your shopping experience with easy access to essential product details such as type, size, weight, color, material, and warranty. Get all the necessary information in one place for a seamless and informed purchase.
4. Visual Product Gallery
A well-rounded product page is essential, and a key component is a comprehensive product gallery featuring multiple pictures of the item.
Some customers may feel hesitant to make online purchases as they are unable to physically assess the product, as they would in a traditional brick-and-mortar store.
However, by incorporating a variety of item pictures that showcase the product from different angles and in various contexts, you can effectively address this concern.
Benefit: Offer customers a gallery feature to view products from multiple angles, simulating an in-store experience. Enhance it with 3D visualizations for intuitive product exploration.
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5. Augmented Reality Product Presentation
Leveraging Augmented Reality (AR) presents a unique opportunity to showcase your products to customers within a real-life context. Prominent examples of this approach can be observed with companies like IKEA and Sephora.
Benefit: Empower customers with a remarkable try-before-you-buy virtual experience, enabling confident and informed purchasing decisions through real-life experimental interactions.
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6. Convenient Shopping Cart
Among the essential features of a mobile commerce app, the shopping cart holds a top position. This indispensable feature is a must-have for any online store, including mobile shopping apps.
By incorporating a shopping cart into your app, you enhance the user experience and provide customers with the desired flexibility when making their purchases.
Adapting your mobile commerce app to align with the preferences and behaviors of users is crucial for ensuring its success.
Benefit: The shopping cart feature allows customers to complete purchases in stages, adding products and returning later without the need to re-add items. Convenient and time-saving.
7. Flexible Shipping Options
Incorporating multiple shipping options and providing a seamless process for adding shipping addresses in your e-commerce mobile app contributes to a positive user experience.
Benefit: This feature offers essential shipping information, providing users with available options. It can further improve the user experience by displaying costs or estimated delivery times for each option.
8. Clear Order Summary
Numerous e-commerce platforms offer users a concise summary of their order prior to proceeding to the payment page.
This order summary allows users to review and verify their purchase before making the payment, effectively reducing the chances of returns or order errors.
By minimizing the need for returns or resolving order mistakes, this practice saves both time and money while ensuring a positive user experience.
Benefit: Users can review, verify, and conveniently manage their orders, ensuring the inclusion of desired items and accurate payment totals, including selected shipping costs.
9. Secure and Convenient In-App Payments
In the present landscape of e-commerce mobile apps, in-app payments have become a customary feature. By providing customers with a range of secure payment methods, you simplify the purchase process and deliver an exceptional user experience.
Benefit: Securely process payments with ease. Accept various payment options including online transfers, credit cards, and popular mobile wallets like Apple Pay, Google Pay, and PayPal.
10. Requesting an Invoice and Adding Company Data
By providing customers with the ability to input their company information and conveniently generate an invoice, you will cater to a specific segment’s requirements, fostering customer loyalty and ensuring an optimal checkout experience.
Benefit: Users have the convenience of effortlessly entering their company information and requesting an invoice.
11. Easy Returns and Return Status Tracking
Online shopping can be a challenging experience, as customers often receive products that differ from their expectations or have incorrect features such as size or color.
This emphasizes the significance of establishing a seamless returns process. By providing a straightforward returns procedure and enabling customers to easily track the status of their returns, you can enhance the transparency of your store and build trust among your customers.
Benefit: By assuring users that the return process is hassle-free, you alleviate their concerns about making a misguided purchase.
12. Tracking Shipping Status
An additional desirable feature offered by many online stores is the ability to effortlessly track the shipping status of ordered items. By providing this option, you not only increase transparency but also enhance the overall customer experience and interaction with your store following the completion of a purchase.
Benefit: This feature enables customers to estimate the anticipated arrival date and time of the items they have purchased from the online store.
13. Viewing Items Remaining on the List
In online stores that offer a wide range of products, it is common to present products in lists. A beneficial design practice is to include indicators that show the total number of items in a specific list and the customer’s progress as they browse through the offerings.
Typically, these indicators are displayed at the top and bottom of product category pages, providing information such as “You have viewed 50 out of 200 items.” This feature proves particularly valuable for applications with slow loading times that load items in intervals, such as every 30 items.
Benefit: By incorporating this feature, the overall user experience is enhanced, allowing customers to easily gauge how much of the store’s offering remains to be explored.
14. Checking Item Availability in Specific Locations
Checking item availability in specific locations is another crucial feature of an eCommerce app. This feature benefits national online stores with multiple physical locations. This feature streamlines the purchasing process, helping customers easily find in-stock products near their preferred location.
Benefit: Geolocation simplifies finding the nearest store or shipping location for users, enhancing convenience and accessibility in eCommerce.
15. Product Availability Reminder
Many online stores offer notification alerts for users to be notified when a desired product is back in stock.
Benefit: This feature allows users to easily set a reminder for a product they desire to purchase and are willing to wait for.
Done with the features and ready to get an idea of the cost of developing an eCommerce mobile app? Dive into our comprehensive guide for in-depth insights on eCommerce mobile app development costs.
How to Choose MVP eCommerce Mobile App Development Features
The aforementioned list of features for a mobile shopping app is extensive. It is not necessary to implement all of them at once in your application. Instead, it is advisable to start with a Minimum Viable Product (MVP).
An MVP refers to the initial version of your app that focuses solely on the core features that address the fundamental needs of customers. A smaller MVP speeds up user feedback and helps develop the app based on genuine customer requirements.
When selecting features for your MVP, consider the following questions:
- Will both my customers and my business derive benefits from all of these features?
- Would the removal of any of these features have a negative impact on sales and conversions?
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Conclusion
Choose the right features for your mobile shopping app to develop an eCommerce product that meets your business goals. Empower your app development with our list of essential ecommerce mobile app features, ensuring informed choices for success.
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