Smartphones have become an irreplaceable aspect of our lives. As of 2023, there are 6 billion smartphone users and with the high pace at which the technology is evolving, this number is only going to rise. In this article, we have highlighted the top ten latest mobile app development trends in 2023. So read on!
This popularity of mobile phones has given the app development industry an edge over others. Today you can reach groundbreaking success through a simple mobile application given that it’s based on what appeals to the users.
As a matter of fact, mobile apps are expected to generate more than 770 billion euros in revenues by 2023. This is the main reason big organizations and developers are constantly looking for mobile app development trends that can be leveraged to build the next big mobile application.
As one of the top mobile app development companies, we see the world of apps evolving every single day. At the speed at which it is moving will continue to keep on breaking barriers in the next years to come.
Today, a mere online presence is not sufficient for your business to be successful. For a thriving mobile app, you have to stay updated with all the trends and technologies that come each year.
Often times business growth is hindered just because they are unable to upgrade or the technologies they use are old. The ideas, designs, or strategies you had in 2020 might not really work in 2023.
With soaring digital transformation, it’s a necessity that we also keep up with different mobile app development trends that come up each year.
10 Latest Mobile App Development Trends in 2023
If you have been working in the app development industry for a long time, you must know how cutthroat the competition is. So to stay ahead of time, here are the top app development trends that you should look out for in 2023 and beyond.
1. AR and VR
Today, who doesn’t enjoy good AR or VR integration in mobile apps? And ever since the development of ARCore and ARKit by tech giants like Apple and Google, the process of building AR apps has become much easier.
As per Statista, the AR and VR market is about to see a giant rise, from $27 billion dollars in 2018 to about $209 billion in 2023. So it is safe to say that we will continue to enjoy AR and VR in even better forms in the coming years.
2. IoT
IoT, short for the Internet of Things, is a network of interconnected smart gadgets. In the last few years, we have seen big brands like Google and Amazon utilizing the full strength of this technology.
However, this trend doesn’t seem to stop here. The IoT market saw an all-time high in 2020 and the demand for apps integrated with IoT is growing further.
Want to develop an IoT-based mobile app for your business? Our digital product design agency can help you build a market-fit app.
3. Machine Learning
Artificial intelligence and machine learning have been part of the list of mobile app development trends for many years in a row. And why not? Popular mobile apps like Replika, Cortana, and Google Assistant have made our lives so easier over the years.
With the advancement in technology, we are sure to get even better apps by combining ML with deep learning that will provide valuable data and real-time analytics. We can confidently say that the scope of Artificial Intelligence is very bright post-pandemic.
4. Apps for Foldable Devices
In 2018, Google officially announced foldable support on Android phones by using its ‘screen continuity’ API. It marked the comeback of foldable devices that are new and better.
And now we have Samsung with its foldable OLED display. We can say that different operating systems are gearing up to make use of this technology to improve smartphone experiences for users. App development for foldable devices is gaining popularity and soon the market will be flooded with such devices and apps.
5. M-Commerce
M-Commerce is thriving at an exceptional rate. And with the global pandemic takeover in 2020, online shopping is not just a hobby anymore, but it has become a necessity.
Hence, the increasing demand for online shopping has made this trend essential for online marketers. As the number of smartphone users is so high, an m-commerce app can easily influence a big audience.
6. Mobile Wallet
Although mobile wallets had gained popularity before, 2020 can be named the year that actually made people realize their worth. With the social distancing protocols, contactless payments gained weightage.
Industry giants like Samsung, Apple, and Google are making use of mobile wallets to provide users with a secure and convenient experience for money transactions and bill payments.
7. Accelerated Mobile Pages (AMP)
Today, with our shortened attention spans, everyone wants a website or an app that is user-friendly and fast. Hence, app developers across the globe are focusing on building apps that are aesthetically good, loaded with practical features, and load faster.
But startups or small businesses that are on tight budgets, prefer building Accelerated Mobile Pages and Progressive Web Apps. These applications deliver excellent performance and load 10x faster than a conventional web app.
8. App Security
How important is app security? To answer that let us recall 2018 when Facebook was found to be involved with Cambridge Analytica in a user data breach. Even the highest-grossing social media app saw an 8.5% fall in its shares. This is witnessed often when people want their apps to be secure more than ever.
With the increasing cybercrimes, data breaches, and online attacks, app security can never go out of trend.
Want to know some best practices to secure mobile apps? Read this guide on best practices to secure mobile apps to gain in-depth insights.
9. Beacons Technology
Beacons are small, wireless transmitters that make use of low-energy Bluetooth technology to send signals to other smart devices nearby. Although this tech has been around for some time now, it is expected to gain much more popularity in 2023.
A lot of businesses use Beacon notifications to connect with their clients in a highly contextual manner. In fact, businesses can use it in airports, mobile payments, and virtual tours by making things more personalized and smooth, and secure information sharing.
Final Words
Mobile apps have evolved with time. There are billions of apps already in the Apple and Google app stores. And with these new technologies, newer apps will keep coming up. The future of mobile app development seems bright with advancements in technologies and trends.
So to stay at the top of your game, it is crucial for business leaders to know about the latest app development trends and technologies.
We hope that this article gave you a fair idea of what trends to follow in 2023 and beyond for developing your perfect mobile application.
