Nowadays, 80% of users prefer to interact first with a product or service via digital touch. What do you think changes the mindset of a user from just window-shopping to making a purchase, trust right? Trust is an important factor today when it comes to brand image. That is the reason why brands like Unilever, YouTube, Google, and Amazon are running successfully. In this article, we will discuss why UX design is important.
Wondering why UX design matters in building trust with a user? Without further ado, let’s find out the reasons.
What is UX Design?
It is very simple, yet difficult to implement. The way a user interacts with your digital product, or an application running on either web, mobile, wearable devices, or any other digitally connected device is defined as a user experience.
Digital touch has everything to do with it!
As the advancements in technology have brought changes in our way of living, it has also changed the way businesses operate, and for good. Today you can take your business online and reach billions of people who use smartphones. One-click can let people connect with your brand.
Although things have simplified, there are many new factors that have added up. User experience for instance. If you own an online business, UX design is something you cannot ignore.
A user experience is only successful if you are able to let your customers trust you. Whether it’s trusting you with their personal data or making advanced online payments, consumers around the world want to connect with brands that have empathy and are reliable.
Gone are the days when business owners could trick customers into buying something and disappear as there was no way of reaching out to them. Today, the emergence of social platforms like Twitter has turned the tables, where one negative tweet can spoil your brand image.
Why UX Design is Important?
A good user experience will always be determined by an online presence. Mobile apps and websites are the first things that a customer runs to when they either want to buy something or check out the authenticity of a product.
The appearance and usability of an app or site can make or break the user experience.
Hence it is crucial that you invest in the best possible solutions for your online presence. Here are a few tips that can help brands achieve this trust and secure customer loyalty.
Want to know what steps UI/UX designers follow while designing an app? Read out the guide to gain in-depth insights on the process of UI/UX design.
Tips to Help Brands Achieve the Trust of their Customers
1. Indulge in Different Social Platforms
Social media is an important part of people’s lives today. As per Statista, there were 4.26 billion social media users in 2021. So how can you afford to lose a platform to reach billions of people?
Hence as a brand, it is crucial for you to be active on all the important social channels. Millennials want brands to come off as friendly, caring, and dependable. Engaging with customers through their desired platforms can help users to stay connected with your brands.
In this case, posting along with neat graphics can effectively influence your users.
Another option is to use real-time customer engagement techniques like instant recommendations through targeted ads. Or chatbot integration with the help of a web development company for live chat to resolve their queries.
Nowadays you can also host live interactions with users through social media which can really do wonders for your business. This way you can only come close and personal with your customers.
2. Create a Brand Image and Stick to it
Keeping consistency can prove to be one of the best ways that a brand can build user trust. It’s human nature to like things that are better than we already anticipate or expect.
Unpredictability can cause a stir sometimes and throw us off guard. Therefore, consistency is crucial to a company’s reputation, as it shows the consumers that they can rely on a brand and that their expectations will be met constantly.
It also gives out the feeling that the brand is sticking to its original message or promise and will be reliable in the long run. And thus the more reliable your business is, the more loyal customers it will attract.
You can follow these steps in order to ensure consistency!
- Create a brand image by setting a specific tone, colors, logos, and schemes across all platforms.
- Match third-party elements to your native brand.
- Keep the messages and captions clear, smart, and simple.
3. Use Content to Relate to People
Today every brand should utilize content marketing. Regular communication is always healthy for a brand. This may include strategies like proper communication through social media channels, blogs, emails, replying to user queries and comments on social platforms, etc.
Your content marketing strategy should be focused on user expectations and keep consumers engaged with your brand.
But creating content once is not enough. You have to keep it updated. Old and outdated content can not only hamper your search engine optimization but also make the users feel they cannot really rely on your content.
Keeping updated content will make the users come to your page again and again and take you as the source of information on that particular subject.
4. Let your Vision be Clear to your Users
Brands that are secretive and never interact with people may not come forth as trustworthy. If you really want to create a place among your users, you have to talk to them and show them that they can relate to you.
It’s always best to take help from experts to build UX design from concept to prototype. Their expertise can empower you to showcase your vision using your digital product.
Users want to get to know a business from the inside out and always try to find reasons to feel good about supporting the brand. You can give it to them by letting the people who are being the brand come out and be known to people.
What you can do about it? Add an about us section to your website or app. Show your story of building the brand from the scratch, and add pictures of your employees and their stories as well.
This will give your users a better understanding of how you operate behind the camera and that you are a team that can be trusted. Your story should be presented in such a way that it not only appeals to the users but also gives a sense of authenticity and thus making your UX design a bit more successful.
5. Transparency is Always a Good Idea
A study has shown that 94% of users are more likely to be loyal to a brand when it is completely transparent. Now you cannot argue with that statistic, can you?
Today’s consumers are smart and know what they want from a brand. They have zero tolerance for dishonest companies. So now is the time to be completely transparent and authentic. Provide as much information as you can about what is your product, where it came from, what went into its creation, and other details that are important.
Today people try to do detailed research about something before buying or indulging in any way. If your website or app doesn’t provide them with the needed information they will move on to other sources of information which can damage your user experience and brand image.
Hence it is best to list enough detailed information so that you are the only source of information and they don’t rely on other sources. Transparency is a strategy that should be a part of your UX design as it can give you genuine long-term customer loyalty.
Bottom Line
User trust can be secured in your brand even by a little contact us section.
Trust-oriented branding relies heavily on relevant and engaging content, consistent messaging, and clear communication.
Establishing and maintaining trust in the long run greatly impacts the user experience and makes it better. We hope that the above UX design tips will help you lead users to put trust in your brand and help you foster loyal customer relationships.
And as online presence is such a big deal, you would not want to jeopardize your websites and applications with immature solutions.
New to the design world? Our UI/UX Design Company can help you turn your ideas into an engaging reality.
